Twelve months on from my Local Luvva story and I’ve been back to BWS. Only one group of beers has gained shelf space.
Who Owns My Beer? – Local Luvva
BWS’s Local Luvva is helping independent producers in their time of need. But who benefits most from this corporate philanthropy?
The men from up here
CUB release an ad for their new Great Northern campaign. Using familiar tropes, they haven’t deviated much from the tried and true formula. Or have they?
Categories: Craft Beer, Marketing
Tags: ACCC, Analysis, Brews News, Coles Group, CUB, Endeavour Group, IBA, Independent Beer, Indie Beer, Lion, Marketing, Phantom Brand, Private Label