by Daniel Ridd | Nov 18, 2021 | Craft Beer, Marketing
It’s been over a year since Local Luva was launched by BWS and around twelve months since I assessed the craft beer fridge at my local store. Things don’t look that different – with one exception. In November 2020 I wrote a piece looking at a BWS campaign to...
by Daniel Ridd | Nov 11, 2020 | Craft Beer, Marketing
Local is very much in the spotlight right now. Most people recognise that many small businesses are at risk. There’s increased sentiment to support operations which are owned, operated and staffed by our family, friends and neighbours; people from our local community....
by Daniel Ridd | Jul 22, 2020 | Beer, Marketing
CUB’s latest ad for Great Northern, under their new campaign The Great Return, covers many familiar tropes of beer advertising; camping, four-wheel drives, fishing and of course, men. Real men. Great Northern Brewing Co | The Great Return My affinity for indie beer is...