by Daniel Ridd | Nov 18, 2021 | Craft Beer, Marketing
It’s been over a year since Local Luva was launched by BWS and around twelve months since I assessed the craft beer fridge at my local store. Things don’t look that different – with one exception. In November 2020 I wrote a piece looking at a BWS campaign to...
by Daniel Ridd | Sep 10, 2021 | Craft Beer
Stone & Wood, one of the stalwarts of the indie beer movement, is now owned by a multinational brewery. The acquisition raises questions about the impact on consumer sentiment, the erosion of the integrity of ‘indie’ and the flow-on effects to...
by Daniel Ridd | Sep 5, 2021 | Beer Review
Bridge Road Brewers Wild Red ale is the latest addition to the brewery’s Mayday Hills series. It’s an enjoyable beer that continues the brewery’s recent refresh of the brand. The changes to the beer style and its packaging, say a lot about current trends in the craft...
by Daniel Ridd | Feb 10, 2021 | Beer Review
Bridge Road Brewers make my epiphany beer. Their wide range of core beers, experimental Brett sours and the rich, complex B2 Bomber, all won me over early in my craft beer journey. I joined the Bridge Road Posse shortly after my discovery, and despite a little...
by Daniel Ridd | Jan 26, 2021 | Craft Beer, GABS
And like that, it’s over for another year. The results of GABS Hottest 100 Craft Beers poll were announced on Saturday. I made a few predictions for the 2020 results, but before I go into that, I’d like to acknowledge some people that deserve far more credit...